Newsroom

  • Your Quick Guide to Pay Per Click Advertising

    Your Quick Guide to Pay Per Click Advertising for Startups and SMEs   Pay per click, also commonly known as PPC, is an internet marketing model where businesses pay for advertising space on search engines. It is a way to increase website traffic to your website and is especially useful for startups and SMEs.   It

    April 3, 2021
  • Your Ideal Customer Profile Template

    Your Ideal Customer Profile Template My Biz Marketer and Ardy Marketing put together a template that will help you define your ideal customer.  Why is it important to have an ideal customer profile? Your business will be in a position to channel its resources to the companies or people that are most likely to give you

    March 31, 2021
  • Customer Development & Acquisition

    Customer Development Did you know that 25% to 40% of the total revenues of the most stable businesses come from returning customers? Repeat customers drive 3-7 times the revenue per visit as one-time buyers. Therefore, it is important for businesses to recognize the need to retain their existing customer while working towards acquiring new ones.

    March 30, 2021
  • Creating a Striking Sales Strategy

    They say failing to plan is planning to fail. That goes for sales in business. One needs to have a sales strategy that will enable them know how to go about selling products and services. In the webinar, Eunice, MBM CEO and Founder, together with Reema, Ardy Marketing CEO and Founder, addressed the following: What

    March 13, 2021
  • The Process of Creating a Marketing Plan

    The Process of Creating a Marketing Plan How was business last year? What worked? What didn’t? And why? Do you have a plan and strategy in place for the new year? MBM Africa Founder and CEO, Eunice and Ardy Marketing Founder and CEO, Reema hosted this webinar to discuss the dynamics of a Marketing Plan. Usually,

    February 4, 2021
  • Digital Tools For Business Webinar

    Digital Tools For Business Every business needs to employ tools to assist in running their daily activities in one way or the other. We live in a digital world hence the relevance of digital tools which make processes and life in general, simpler and more effective. Eunice, founder of MBM Africa, and Reema, founder of

    December 31, 2020
  • Startups Community in Kenya

    The Future is bright for African Entrepreneurs Our Founder Eunice Nyandat had a conversation with Charlotte Kemp about the startup community in Kenya. About Charlotte Kemp Charlotte is a futurist keynote speaker addressing issues of how we will live in the future, and how our innovation and resourcefulness will be our greatest strengths. More podcast

    August 16, 2019
  • Digital Marketing for SME’s

    Think about when you hatched a business idea, put together a business plan, raised capital, and finally launched the business. It would be accurate to say that your focus at that point was to get your first set of Clients through your door and subsequently grow your business. You may have probably printed out flyers,

    August 14, 2019
  • Can You Find Me? Maximizing The Power of SEO

    You have heard it said repeatedly of the rapid changes that are taking place in Digital Marketing as a result of the advancement in technology. This is especially affecting the way in which businesses operate. Any business that has no presence online in this day and age is losing out.  Take a moment and think

    July 24, 2019
  • Social Media for Business 101

    The Business Network International (BNI) found that 75 percent of business owners are put off from engaging with a small business because of its lack of social media presence, its importance is undeniable. Its success requires an intricate balance between human and business elements. Here are a few Social Media Do’s and Don’ts that will

    July 23, 2019
  • Role of Analytics in Marketing

    “Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore A Forbes article highlights that according to a survey of 300 small to mid-size businesses conducted by BIA/Kelsey, 40% of small to midsize businesses (SMBs) are planning on increasing their digital spending budgets within the year. SMBs

    July 17, 2019
  • Lead Generation for SME’s or Startups

    Technology has completely changed the businesses to acquire customers. The buying process has changed from finding customers through traditional mass advertising, to relationship building. Marketers are now forced to find new ways to reach buyers and get their voice to be heard amidst all the noise being made by other businesses. Lead generation to has

    July 9, 2019
  • SME’s Struggles With Digital Marketing Advertising Discipline

    Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums up the pace of change right now. Digital marketing

    June 12, 2019
  • Artificial Intelligence in Marketing

    Technology is advancing at an extremely high speed with the current decade being a period during which Artificial Intelligence Innovations have significantly increased, thus affecting how business is done across all sectors. 

    June 5, 2019
  • How Professional Services Firms Can Leverage Digital Marketing To Grow Their Client Base

    “Technology has forever changed the world we live in. We’re online, in one way or another, all day long. Our phones and computers have become reflections of our personalities, our interests, and our identities. They hold much that is important to us.” (James Comey)   It is indeed evident that digital technology is transforming industry

    June 4, 2019
  • Customer Experience: The New Marketing

    Educating your customers on the benefits of your products and services has long been the definition of marketing, but in this era of immediate access to reliable information through the internet, this definition is fast evolving. Word-of-mouth is still and probably always will be the most powerful marketing tool, especially with the outlets that social

    May 28, 2019
  • Customer Segmentation in the Digital Age

    Customer Segmentation refers to the process or practice of dividing customers into groups based on common characteristics such as age, gender, interests and spending habits, in order to enable companies to market to each group effectively and appropriately. Segmentation allows businesses to better tailor their marketing to various audience groups. This means that they will

    May 14, 2019
  • Discovering and Harnessing the Power of Digital Marketing

    Living in the digital age has dramatically affected the way we communicate as individuals and as businesses. Life has become so “digitized” that there is a generation that has grown up in an entirely digital world- one that does not remember life without computers, smartphones and the internet. They are also entirely dependent on this

    May 7, 2019
  • Digital Marketing: The Dawn of a New Era

    DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services, using digital technologies to reach and convert leads into customers and retain them. It takes place via one or more forms of electronic media. It differs from traditional marketing. It

    April 17, 2019
  • MBM Founder and CEO on NTV 26.02.19

    Creating a Brand Identity for Your Business

    March 8, 2019
  • What the speakers are saying at the UNCTAD conference for Africa E-commerce.  Live Blog from UN 10.12.18

    Dylan Piatti Industry Chief of Staff, & Chairman: E-commerce Forum Africa Deloitte Africa & Ecommerce Forum Africa Get ubered before you get Kodak-ed! (LOL) Happy there were bigger lines for the private sector in registration         George Njenga SBS Dean Strathmore University Discussions and conferences are all good – however, we need action…centres for

    December 10, 2018
  • What Is Digital Marketing?

    What is Digital Marketing?

    November 26, 2018
  • Test, Measure and Repeat

    Test, Measure and Repeat Social media is becoming a major marketing vehicle for SME’s and it is constantly evolving, so no one—not even us—can claim to know it all. That’s why it is crucial that you measure everything you do on Facebook and Twitter. When you measure, you can see what is working and what

    November 13, 2018
  • Marketing New Products Think Colour

    How do Colors Influence People? Red – Creates a sense of urgency, which is good for clearance sales. … Blue – The preferred colour of men. … Green – Associated with health, tranquility, power, and nature. … Purple – Commonly associated with royalty, wisdom, and respect. … Orange & Yellow – Cheerful colours that promote

    November 13, 2018
  • 12 Social Media Strategies for Marketing to Women

    Marketing to Women

    October 30, 2018
  • Startups: Before The Grand Pitch

    Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was humbled to

    April 19, 2018
  • Effective Sales Process

    The Data Behind What Makes an Effective Sales Process ++ Click Image to Enlarge ++ Source: The Data Behind What Makes an Effective Sales Process – Infographic

    February 15, 2018
  • STARTUPS: PITCHING PREPARATION TO INVESTORS

    Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was

    February 14, 2018
  • STARTUPS: BEFORE YOU PITCH

    Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was

    February 13, 2018
  • Customer Experience = Your Brand

    Customer Experience = Your Brand Happy 2018 Everyone. As we enter a New Year, how many of you went to an event or the event to usher in the New Year? Where did you go and what was your experience? I had the opportunity to try out Sankara in Westlands. Now, I have never been

    January 7, 2018
  • Market Segmentation: Does One Size Fit All

    Market Segmentation: Does One Size Fit All With the changing players in the supermarket industry in Kenya, the conversation most businesses could be having is how to segment the market to improve and increase sales. So, What is Market Segmentation? It’s the division of a market into distinct groups of buyers that require different products

    December 2, 2017
  • Market Segmentation – Tool and Techniques

    Tools and Techniques Used in Market Segmentation Business Marketing Segmentation Segmentation of your markets or customers as a company is very important because, without it, youwill be marketing to a larger segment of the market than you need plus there is never a ‘one size fitsall’ marketing strategy. Segmentation is mainly a way of arranging

    December 2, 2017
  • The Influence of Instagram 2017

    The Influence of Instagram Courtesy of: Visual Capitalist

    November 26, 2017
  • The Social Media Universe 2017

    A Visual Map of the Social Media Universe   A Visual Map of the Social Media Universe Courtesy of: Visual Capitalist

    November 7, 2017
  • What Happens in an Internet Minute in 2017?

    What Happens in an Internet Minute 2017 Courtesy of: Visual Capitalist

    November 3, 2017
  • Key Considerations Before a New Product Launch

    Key Considerations Before a New Product Launch Courtesy of: Visual Capitalist

    November 1, 2017
  • Africa’s Exploding Tech Startup Ecosystem 2016

    Africa’s exploding tech startup ecosystem   Africa’s Exploding Tech Startup Ecosystem Link back   Courtesy of: Visual Capitalist

    October 29, 2017
  • The Fastest Growing Companies Use These Technologies

    The fastest-growing companies use these technologies     The Fastest Growing Companies Use These Technologies   Courtesy of: Visual Capitalist

    October 29, 2017
  • The Data Behind Authenticity in Business

    Recognises the Brands?! Thanks www.thinkbonfire.com

    October 29, 2017
  • Uncertain Times: Strategies For Businesses

    MARKETING IN UNCERTAIN TIMES: STRATEGIES FOR COMPANIES AND ENTREPRENEURS ALIKE Uncertainty produces anxiety and anxiety breeds resistance. Therefore, the higher the level of uncertainty, the more likely the resistance blocks any type of transformational effort. There are various reasons that can cause uncertain times in an economy, from war economic crisis to technological disruption as

    October 28, 2017
  • Marketing in the Hard Times

    Marketing in the Difficult Times Marketing is becoming harder and harder for various reasons.  Could be because consumers’ are becoming more complicated, or more demanding, the fast-paced technology that demands fast-paced innovations, online marketing platforms are coming up with more stringent policies, and so on.  This would prompt one to wonder, how should I market

    October 28, 2017
  • Kenyan SMEs and Social Media Ads

    SOCIAL MEDIA ADVERTISING: It is no secret that digital advertising has become an essential part of most marketing campaigns. Statistics show that at the forefront of digital advertising in Kenya are social media ads. According to a Dotsavvy statistical report done, the leading social media platform in Kenya is Facebook with approximately 5 million users.

    October 28, 2017
  • Data on Customer Complaints

    What the data on customer complaints really translates to and how to handle them Copy: Customer Service Week Infogram

    October 12, 2017
  • Customer Service Week: Appreciate The Customer

    Customer Service Week: Appreciate The Customer Unless you’ve been under a rock, two things happened to the French Grocery Retailer – Carrefour in the last 7 days. In one corner, they will be moving into TRM Mall occupying Nakumatt’s spot, and on the other corner, what hit the Twittersphere was an incident at The Hub

    October 9, 2017
  • Customer Acquisition and Retention

    The Customer Experience If there’s one book that cracked and firmed me up at the same time is [bctt tweet=”Kevin Hart’s ‘I can’t make this up’” username=”mybizmarketer”] It’s a gel of humour and serious inspiration. In one chapter he points out the difficulty of achieving success and that, what’s more, difficult is succeeding consistently or better

    October 8, 2017
  • Brand and Negativity #CSWEEK2017

    The Customer Experience Week for CarreFour Kenya was … #CSWEEK2017 Stuff Happen to Brands All the Time There are so many a times in a business that events happen and they change the image of your brand. The events can be planned or things beyond our control. However, as goes with any business, once these

    October 8, 2017
  • Is this The Future?
    September 10, 2017
  • Establishing Genuine Relationships with Powerful Influencers

    Establish Genuine Relationships with Powerful Influencers Click To Enlarge Via Salesforce

    March 7, 2017
  • Your Business On Twitter

    Getting Started on Twitter   Before you start: Have a plan. Twitter account – Create a new Twitter account for your brand and business with the idea of extending your brand story to your customers and followers. Define your target audience on Twitter as you are starting out. Do your research on your target market

    August 1, 2016
  • The Mobile Marketing Blind Spot: What Is It Costing You?

    Check out this infographic for stats on the rise of phone calls and tactics you can use to eliminate the blind spot in your mobile marketing attribution Source: The Mobile Marketing Blind Spot: What Is It Costing You

    April 6, 2015
  • Ads • Snapchat

    Snapchat, a social media app, was launched in 2011 and has over 400 million users monthly. The app allows users to send short, temporary visual content and chats that disappear after a short amount of time. With that high number of users, businesses can use that platform to market products to a targeted audience. To

    April 6, 2015