My Website Doesn’t Pull in New Business As It Should. Help!

“My website,” my clients often say, “isn’t getting me the kind of business I need to grow my company. Why is that?”

This is a question I’ve grown very accustomed to over the years, but the answer I give is often not what clients want to hear.

After all, websites — when built correctly — do require an investment of both time and money.

So when I tell my clients that a site can get “old” if it’s been up (but not updated) for more than 18 months, they often give me a look that says, “You’ve got to be kidding me.”

My Website…__________________ (fill in the blank):

A Quick Test to Determine Why Your Website Isn’t Bringing in Sales

If you’re in a similar position right now, wondering why your website isn’t performing as it should, take a moment to answer the following:

My Website is…                                                        

1. a) Brand-spanking new!

New websites often take time to get crawled by Google (three to six months is a general rule of thumb), so if your site is optimized for search and positioned to attract traffic, hang in there. It’s only a matter of time.

1. b) Not old, but not exactly new, either. By the time a site passes the six-month mark, you should begin to see a healthy uptick in traffic and sales. If this isn’t the case with your site, there may be some things that have been overlooked in its construction that could be making it difficult for potential customers to find you. Knowing what to look for (and how to correct any omissions) can put you on track for success very quickly.

1. c) Um, yeah. It’s been a while.

And your question is…?

Listen. Like it or not, two years is a long time in the world of Internet marketing. A lot can — and does — happen in that 24-month period. This means that, if your site isn’t keeping pace with those changes (Google Panda in 2011, Google Plus so 2012, and so on), your business is going to be left behind.

the-history-of-website-development

1. d) An embarrassment. I’m ashamed to give out my URL. If my note above about a website’s “terrible twos” didn’t fire you up to make some much-needed changes to your site, let me ask you this: Do you remember when MySpace, instant messaging and LOL! were all the rage? Then along came 2004, when Facebook hit the scene, followed in 2006 by Twitter, and all people could talk about was blurbing, wall posts, and tweets. 2012 has brought us Google Plus and Pinterest (who knew?)… and we’re only three months into the new year. You see where this is going, right?

My Website — I’ll Admit It — Could Use Some TLC. Now What?

If the “My Website…” test shed even just the tiniest bit of light on what may be keeping your site from being the sales powerhouse that it should be, congratulations! You’re now on your way to building the kind of business you know

is possible. As online marketing professionals, we’ve helped people just like you to update their sites, adopt new technologies, and get rid of whatever it is that’s keeping your site from bringing you success. Take a moment to browse our Menu of Services, and then let us know how we can help you.

We’ll make it our business to grow your business, and give you a site you can be proud of so that, soon enough, whenever someone wants to know how you built a successful business, you’ll simply click on this >>>,      “My website.”