This is a function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, and product launch. In addition, it deals with the marketing of a product or products at all stages of the product life cycle.
Typically, it’s difficult to hire for in Africa however it’s getting better. We support the business owners align the development of their products with their business cases. The main goal of product management and marketing is to aggressively place a product in the market and keep it there successfully generating sales.