PPC stands for pay-per-click, which is a part of digital marketing. This is where a company can pay a fee for each time someone clicks on one of their ads. PPC helps you gain fast brand awareness while your SEO strategy works on raising your website ranking organically.

In Addition, PPC aids customer acquisition, you pay for converting online visitors into paying customers. PPC campaigns focus on the right audiences, locations and the right keywords

Somethings we take into consideration;

• Your budget (including monthly ad spend)
• The goals for your campaign
• Landing pages
• Specific details about your business
• Target audience